They Know That You Know
In sales school 101, you are taught to ask if the customer has a budget. In buying school 101, you are taught to never reveal
In sales school 101, you are taught to ask if the customer has a budget. In buying school 101, you are taught to never reveal
Traditionally, vendors have allocated the majority of their sales training dollars toward product and solution training. Increasingly, however, there is recognition that soft-skills training in
There was a time in the field of medicine when it was possible to know everything that there was to know. Lewis Thomas writes in
Technology – information or otherwise – has always been a tough subject to discuss, to explain, to comprehend, to predict, and most important, to buy. Why
It may be months before all the problems facing the HealthCare.gov website rollout become known, but already the pundits seem to have figured out the
ICN has been in the business of helping technology users do better and safer deals with vendors for more than forty five years.